datadust is born out of a working relationship and friendship that developed between Ed Phillips, Chris Waddington and Chafic Abdallah. Ed, Chris and Chafic began working together at Dimension Data (DD) in 2010 and ran a successful, award-winning services practice together for close to 10 years. During this time, they bonded together with common values of respect and honesty, a deep passion for technology, and a desire to make a positive difference to clients. Oh, and to have a bit of fun as well! In 2023 Chris, Chafic and Ed came back together and formed datadust (dd) with one purpose; to accelerate the time:value of client technology investments.